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Email Marketing: How to sprinkle subscribers with a well-timed welcome in 5...

Because of their timing and relevancy, automated campaigns achieve higher open rates than traditional email messages. Our research found 73% of marketers send an email message within 24 hours of the...

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Trigger Happy: Why emails are the magic bullets of marketing automation and...

The automated messages behind buzzwords like "marketing automation" and "shopping cart recovery"seem to be taken for granted. This MarketingSherpa blog post will explain the reasons behind our...

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Where to Find Email Marketing’s Low-hanging Fruit

At Email Summit 2012, Luke Thorpe, Multimedia Specialist, MECLABS, grabbed his camera, I grabbed a mic, and we traveled the vast recesses of the expo floor at Caesars Palace to ask 10 attendees and...

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Automatic for the People: The pros and cons of triggered emails

Triggered emails are a tool that marketers can use to provide customers with relevant and useful information or to alienate them a flood of outdated confusion. Learn some of the pros and cons of using...

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